How To Become A Social Media Influencer In 2020

Influencer marketing is one of the ice-breaking marketing strategies that most people are involved in, even companies are not left out. How To Become A Social Media Influencer

According to statistics, there are about 3.5 billion social media users worldwide. About half of these social media users shop online and would trust social networks to guide them through. So, these social media users would always like to see the number of likes, shares, and reviews of people they trust and most especially the reviews of social media influencers on products before taking the bold step of purchasing or investing.

Influencer marketing is on the rise in this 21st century. Brands have come to realize the high range of social media users that can be reached through media influencers, thereby increasing the purchasing power of their products and services, which in turn increases their revenue.

Who Is A Social Media Influencer?

A social media influencer is an individual that uses a variety of social media platforms to express their opinions/feelings on specific brands, which in turn influences their active audience.

Social media influencers are normal people who have gained authority in their sphere and can act as a representative to the public to review and discuss products and build a trustworthy relationship with their audience. They can affect the purchasing power of products that they review through their social media handles, like YouTube, Twitter, Instagram, Facebook, TikTok, and others. They effectively engage their followers by utilizing the authority and knowledge they have in the industry. Through social media influencers, your products can gain the top-notch visibility it needs.

If you want to become a social media influencer that brands will like to partner with amidst the thousands of influencers out there and have millions of followers.

Here are amazing steps to follow to make yourself a top-notch social media influencer.


1. Identify your Niche How To Become A Social Media Influencer

What is that area you are good at and so passionate about? This is what will set you apart from others because the influencer market is so crowded and the industry promises to even get busier.

So, you must have to find that part of the internet you are so good at and build your audience by creating a foundation and authority there. I am not saying that you should start saying irrelevant things but make sure the things you do or say are unique and you are happy about it. Do not follow the crowd, try things differently in your style. Find your voice and build it and most importantly, be consistent always.

2. Build an Online Presence

As an influencer, you need to build an online presence after identifying your niche. Proper research is needed here. You need to research the platforms that are best suited for your niche. Optimize every of your social media handles but most especially the ones your target audience is most involved with.

For instance, if you are more of a blogger and your work involves more pictures, Instagram is the best platform for you, so you must create an engaging bio. This doesn’t mean you should channel all your strength to Instagram. The main thing is to know your target audience and build your knowledge on other social media platforms by posting relevant content. Your profile picture must have to speak for itself, you can’t use a shabby profile picture and except for followers, the background and quality of the picture must be lit.

3. High-Quality Content

Contents that are eye-catchy are of utmost importance. Your content must be unique, it should be something that will engage your audience. It should be something they’re always eager to see, hear, or watch. Get your audience hooked to your content, find that unique thing that can make your contents to be different from other influencers. Ask yourself these questions: what is that thing that can distinguish me from others? How can I act differently? What is my unique selling point? When you can answer these questions, you are on the winning edge. You can also run some giveaway contests to keep your audience glued to your content. H ow To Become A Social Media Influencer

Be consistent in your own way and style, also edit your contents properly before posting it. There are style and editing tools you can use, like Articoolo

4. Be Consistent Always

Maintaining consistency in posting high-quality content on your social media platforms is a great way of engaging your audience. You retain their attention and also create a sense of anticipation among them.

This increases their participation and also increases followership. You can choose to create a calendar for your content so that you won’t run out of options. Remember, you have to do this daily but this doesn’t mean you should start posting irrelevant things.

When you run out of content, you can post good pictures on your story timeline to keep them engaged, platforms like Facebook and Instagram have made it simple. You can also choose to give reasons why you have not posted for some time but don’t delay too long. How To Become A Social Media Influencer

5. Give Attention To Your Audience

Listening to your audience to know the type of content they want is important. To always maintain a good relationship with your audience, you must have a deep understanding of them.

To get engaging content ideas for your target audience, you can use google search, Quora, and Reddit to know what your audience is talking about and this should be related to your niche.

The comments section of your blog posts can also give you an idea of new content to create. You can also conduct a Q and A section with your followers to know about their preferences and pain points.

6.Partner With Other Influencers

The partnership is not a bad idea in this context. When you partner with someone, your main aim should be to grow your fan base and that of your partner too. Don’t compete with your partner, else the trust will be lost.

Partnering with an influencer in your niche that has a high fan base is an advantage and a way of attracting more audiences. Be eager to offer something of value to the influencer in other to keep them interested. Let’s assume the bigger influencer is not available, you can’t for the micro-influencers. The use of hashtags can be useful too. How To Become A Social Media Influencer

7. Display Your Personality

Your personality is the greatest and best asset you have as a social media influencer. Consumers have more interest in honest reviews of the things they want to buy than the beautiful ad itself. Consumers want something they can relate to, that is why an influencer should build his personality.

Sometimes, too much professionalism is not needed to engage your audience, so you must find the best way to communicate yourself. You can apply humor to your content, use gifs, however, you can best communicate, use it. Give them reasons to follow you, don’t give your audience what you don’t have. Honesty works best in this industry, so always be yourself. Make them eager to hear your voice and listen to you.

In conclusion, Influencer marketing is on the rise daily and brands are taking advantage of it. More businesses need the services of social media influencers to help their products gain more visibility and increase the number of buyers and investors. It is indeed a busy market and a lucrative one.

Following the steps listed above judiciously, will not just make you a social media influencer but you will become the best. Being consistent, patient, and creating engaging content will go a long way to build your online presence. It will also help in building relationships with your target audience and brands in no time.

Becoming a social media influencer doesn’t just end here, there are other things to know and actions to take. I want to guide you through this journey of becoming a top-notch social media influencer. To be a part of this, subscribe to our newsletter at

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